Getting a story to be told without any narration requires the right combination of planning, on-site spontaneity to capture what you haven’t yet thought about, and lots of listening as an interviewer. In this video taken at the High Point Market furniture show, I interviewed two creative directors of Ambella Home a manufacturer of fine furnishings. The focus was the front room of their showroom. That room was a display of nature, color and style. The great part about how this came off was the way we did the interview as a two shot using a single camera. It gave them a chance to work off each other creating good pacing and allowing the viewer to feel like they were part of the conversation.
As I saw them carrying the dialogue and the topic, it was easy for me to listen for ways to take the next question deeper or understand that a specific issue was covered and it was time to move on.
When I first got this assignment I was told it was about a paperless delivery company. The objective was to highlight how a coffee company that delivers to offices became more efficient using Verizon tablets on the Verizon network. Ok fair enough, the story is about tablets, but, I requested, can we jump on a truck and get some action video of the deliveries?
That visual was really helpful in making the story move. Er yeah I said it driving video – move. Check it out see if you agree. Bottom line, I’m always asking; what are the pictures (moving or still) that tell a story?