I simply love watching behind the scenes stories especially when the quality, detail, and examples are part of the story. Here is a fascinating look at the making of a Peugeot ad by noted animator and paper cut out specialist Kyle Bean. Most will present the final production then the making of it video, I’ll do it the other way. When you see the detail and thought that went into the piece, I suspect you’ll have an even greater appreciation for the ad.
And the final piece.
In the first 48 hours of the Cecil The Lion crisis for River Bluff Dental practice the social media approach is a bit confusing. The crisis was created when one of the practice’s partners Dr. Walter Palmer acknowledged killing a recognized iconic lion of Africa during a big game hunt using professional guides, not far from the protected grounds of a national park. The Twitter stream seems so bizzare that I question whether it’s a phony or the real account of the practice.
It seems as though the logic is either to address the crisis with humor or double down on Palmer’s right to hunt, the critics and patients who object to just big game hunting be damned. What would you do?
Update: It is a fake Twitter profile posting mocking comments about the Walter Palmer lion hunt. The question now is what would you do from a reaction standpoint. Here’s a couple of ideas:
1) Get a place online to post accurate stories and refute the fake accounts
2) Issue statement to the press about the fake accounts in hopes that will be included in all new stories and linked as updates to previous stories.
Getting a story to be told without any narration requires the right combination of planning, on-site spontaneity to capture what you haven’t yet thought about, and lots of listening as an interviewer. In this video taken at the High Point Market furniture show, I interviewed two creative directors of Ambella Home a manufacturer of fine furnishings. The focus was the front room of their showroom. That room was a display of nature, color and style. The great part about how this came off was the way we did the interview as a two shot using a single camera. It gave them a chance to work off each other creating good pacing and allowing the viewer to feel like they were part of the conversation.
As I saw them carrying the dialogue and the topic, it was easy for me to listen for ways to take the next question deeper or understand that a specific issue was covered and it was time to move on.
When I first got this assignment I was told it was about a paperless delivery company. The objective was to highlight how a coffee company that delivers to offices became more efficient using Verizon tablets on the Verizon network. Ok fair enough, the story is about tablets, but, I requested, can we jump on a truck and get some action video of the deliveries?
That visual was really helpful in making the story move. Er yeah I said it driving video – move. Check it out see if you agree. Bottom line, I’m always asking; what are the pictures (moving or still) that tell a story?
An example of using video to tell a story.