Reporters are great, treat them well. And — create your own media, use video for Read More ...
Getting a story to be told without any narration requires the right combination of planning, on-site spontaneity to capture what you haven’t yet thought about, and lots of listening as an interviewer. In this video taken at the High Point Market furniture show, I interviewed two creative directors of Ambella Home a manufacturer of fine furnishings. The focus was the front room of their showroom. That room was a display of nature, color and style. The great part about how this came off was the way we did the interview as a two shot using a single camera. It gave them a chance to work off each other creating good pacing and allowing the viewer to feel like they were part of the conversation.
As I saw them carrying the dialogue and the topic, it was easy for me to listen for ways to take the next question deeper or understand that a specific issue was covered and it was time to move on.
An example of using video to tell a story.