Strategic Thinking, Tactical Decisions Lead To Great Storytelling

This is a video about a wonderful non-profit organization that helps women escaping hostile situations, in many cases from countries oppressive to women.   The strategic goals of this video production were to; 1) highlight the effectiveness of Sarah’s… an Oasis for Women.,  2) showcase the path to self sufficiency the residents of Sarah’s follow , 3) give thanks to those who  supported the organization and expand the number of supporters for the future.

The organization celebrating twenty years of service to women in need, and was founded by and receives a good portion of its funding from the Sisters of St. Joseph of Carondelet, (CSJ) St. Paul Province along with many individuals.

 

Here’s how the tactical decisions came together as with most videos you have to deal with resources, technical issues, and policies.

  1. In many cases we did not want to use images of current residents to preserve their anonymity, this pointed us toward using stock images.
  2. We wanted to capture sound and video at a large dinner using an iPad, this gave us decent video, but we battled some sound issues.  We decided to go with the soundbites in the piece because they carried the story and were from members that supported the strategic goals.
  3. We interviewed the executive director to showcase the continuity of leadership to layout the funding environment for the future and closed with a thank you for donors and in doing so a means to donate on the website.

This was a combination of internal staff and Give It A Think productions working together to build a heart warming, story about success in seemingly impossible situations. We did this cost effectively, with creative use of resources, video editing and showcasing authentic individuals.