Sure video can be easy to produce; have a smartphone, point and shoot right? Well kinda. Plenty more goes into “video”. Most video, not all, but most is not point and shoot. Why is it important to consider everything from setting to lighting? Because viewers make judgments at the very first second they see an image, Sorry, that’s just human nature. Nothing is going to change it, but the way do deal with it is accommodate that detail when considering your video, whether it is a major announcement, or a quick snapchat.
NBC News shot set up image from Jim Long, NBC News videographer via Instagram.